21 million was raised by ClassDojo in order to fund tech that connects students’ parents to their teachers. This tech also helps parents to stay informed on their kids’ activities, behavioral, and social development at school. With the ClassDojo app parents can stay up-to-date on what their kids are experiencing throughout the day and school year.
Sam Chaudhary and Liam Don, the co-founders of ClassDojo, are using the capital they have accumulated by closing the round in 2015 to grow their team and to provide a communication platform. They are also researching what content and features to make available to parents using the app, during the school day, as well as at home.
Teachers are using ClassDojo to make the daily schedules accessible to their parents of students. The app can be used to take pictures and videos and can be sent them to parents. This keeps parents in the loop regarding what their kids have accomplished and achieved at school.
ClassDojo was founded in 2011 and was born because there weren’t any other free, easy-to-use apps that created community and culture between parents, students, and teachers available at the time.
There is now some competition from edtech such as FreshGrade, Nearpod, Remind, and Kickboard, but ClassDojo is used by teachers in 85,000 schools in the United States. These schools range from charter and private schools to the largest public schools in the US. The main users of the site are Kindergarten through eighth grade teachers. However, this startup of 25 employees is yet to generate revenue.
The mission of ClassDojo is to connect and empower students, teachers, and parents by keeping them connected and informed through photos, videos, and messages that are relayed throughout the school day. It is an app that allows parents, teachers, and students to work as a team to bring ideas and the classroom experiences to life.
ClassDojo is currently used in 90 percent of K-8 schools in the United States, and in over 180 countries. It is translated in used in over 35 languages and 20 percent of the ClassDojo team has a teaching background. 1 in 3 kids ranging from ages 5-14 have learned about Growth Mindset and Empathy through ClassDojo.