Sweetgreen is an investor’s dream if they are looking for a successful restaurant franchise that is innovative and trendy. Nathaniel Ru may not have known that his restaurant would attract so many investors, but he has done a magnificent job of bringing forth a wide range of investors that believe in what he is doing.
There is no secret that Americans is obese. There are a constant number of new reports about this. Most people that are trying to lose weigh consider quirky diets. Few ever consider the benefits of eating healthy. In fact this is more evident now than ever before. The reality, however, is that until Sweetgreen came on board there were no real healthy food options out there for restaurant enthusiasts. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider
What Nathaniel Ru wanted to do was change the course of healthy eating for once and all. He wanted to give people the ability to eat healthy and cut out the excuses about not having an alternative to the fast food that they were consuming. He was someone that wanted to see healthy food options because he needed this for himself. Learn more about Nathaniel Ru: https://www.bizjournals.com/losangeles/potmsearch/detail/submission/6435405/Nathaniel_Ru
In time he realized that there were other people there were also interested in this as well. It appears to be a concept that has grown because people have taken interest in living better lives. They want to actually create a better diet plan for themselves, and this can only be done when people are willing to consider eating healthy.
Investors have been willing to back Nathaniel Ru because they know that he is onto something good. He has a great amount of interest in helping people that are looking for something that is going to last. Many people sign up for diet plans and they lose a little weight only to revert back to the same size later when they get off their diets. They may lose some pounds, but their eating habits are still off base.
What people essentially wanted to do was find a diet plan that could improve their eating habits. This would allow them to adopt a healthy lifestyle. They wanted to develop a lifestyle of healthy eating that would go far beyond the temporary fix.
This is what Sweetgreen is doing. It is giving people a chance to eat healthy on a regular basis. That is something that people cannot overlook. Nathaniel Ru is changing lives with Sweegreen restaurants.