The article “PodcastOne Chairman Norman Pattiz Announces the Results of Network’s Brand Lift Studies, Conducted by Edison Research” by PodcastOne discusses the findings of the comprehensive study that looked at five major national consumer brands. This study analyzed the podcast advertising results of pre- and post-campaign brand awareness in various product and service categories.
Over the course of three separate studies, Edison Research examined the efficacy of podcasts to improve brand awareness. Some of these brands were not well-known and looking to test its effectiveness in increasing brand awareness. Others were household names that were changing their messaging.
Each test measured the audience awareness through online surveys both before the podcast advertising began and again after the podcast advertising had run for 4-6 weeks. Each used the same methodology. Learn more about Norman Pattiz: http://ceocfointerviews.com/interviews/PodcastOne17.htm
Not only did it demonstrate the increased receptiveness to brand messages, but it also increased the inclination to consider purchasing those brands.
Key findings attribute the improvement in product awareness to podcasting. It improved brand awareness by 47% in the financial industry, 37% for the automobile industry and 24% for a lawn and garden brand. After the study, more than 33% of those surveyed had a very favorable opinion of the automobile product and 22% of the audience claimed they were very likely to consider purchasing the lawn and garden product.
The Vice -President of Strategy of Edison Research, Tom Webster, was able to “definitely show that podcast advertising has a significant impact on a variety of key effectiveness measures.”
PodcastOne Founder and Executive Chairman Norman Pattiz wanted to partner with Edison Research to independently and quantitatively prove that podcast advertising has a positive impact on brand awareness and should be integrated into stacked marketing strategies.
Mr. Pattiz has been PodcastOne’s Executive Chairman and its Chief Executive Officer since 2016, guiding the company to become the leader in on-demand podcasting. Prior to that, Norman Pattiz was the founder and consultant of Westwood One since 1974, driving the company to become America’s largest provider of news, traffic, entertainment, and sports programming.
According to Biz Journals, Norman Pattiz was also appointed by President Clinton and President Bush to act as a member of the Broadcasting Board of Governors of the United States of America where he launched Americas Arabic language T.V. services and radio to all of the Middle Eastern countries.
He received the Library of American Broadcasting award for the Giants of Broadcasting and he was also brought into the National Radio Hall of Fame.