Alejandro Betancourt And The Ongoing Transformation Of Hawkers
When Hawkers first launched, their primary goal was to offer sunglasses that were high-quality, high fashion and affordable. Within a short period of time, the company become a huge hit.
However, eventually Hawkers did experience losses, which is why they turned to Alejandro Betancourt Lopez and asked him to lead the company. Since then, Alejandro Betancourt Lopez and the rest of the team at Hawkers has taken the company to new heights. Under his leadership, the company is known a global fashion powerhouse.
One of the things that helped the company was the over $50 million Alejandro Betancourt Lopez and other investors put into the company. Another key to the company’s success was the decision to place Nacho Puig as the CEO.
Alejandro Betancourt Lopez continues to transform the company. A few years ago, in addition to his initial investment, he put another $21.7 million into the company. As a result, he become the major shareholder.
Over the last few years, the company has grown and now has over 200 employees. They have offices across the world in places such as Hong Kong, Los Angeles, Elche, Barcelona and Mexico City. Under Alejandro Betancourt Lopez’s leadership, the company has a footprint in more than 40 countries. Perhaps even more impressive is they have sold over 4 million sunglasses.
Fast forward to today, the company has done well over $100 million in revenue, and that number is steadily increasing. They have come a long way since the initial $300 investment from Alex Moreno and Caleb Garrett, who are the founders of the company.
Asides from traditional marketing, the company has had major success with Facebook advertising. In fact, the company has over 6 million likes on their page, which ranks them among the top fashion companies on Facebook. Thanks to Alejandro Betancourt Lopez, Facebook advertising, brand ambassadors and celebrity endorsements, the company continues to transform itself.
Alejandro Betancourt Lopez’s: Twitter.