Baseball, Business Leader, Sports

Larry Baer: The Giants Financial Executive Who Is Making A Name For Himself

A graduate of Stanford University and Stanford Law School, Baer was general counsel to Atari Inc. when Steve Jobs was CEO of the company. SF Giants CEO started his career at Silicon Valley law firm Perkins Coie, rising to the position of partner. In 1996, Baer and partners Charlie O’Donnell and Peter Magowan formed Magowan Sports and Entertainment, which purchased the San Francisco Giants. The following year, Baer was instrumental in negotiating the sale to Silicon Valley sports magnate Peter Magowan and Los Angeles Dodgers owner Frank McCourt.

The Giants CEO has built a reputation as one of professional sports’ leading visionaries, pioneering cutting-edge media business strategies. As Giants team president from 1996 to 2008, Baer spearheaded an unprecedented level of innovation, marketing, public relations and customer service.

Under Baer’s leadership, the San Francisco Giants signed the most lucrative, multimedia broadcast, marketing and retail partnerships in baseball history, including the largest single media deal in North American professional sports history, the one-year extension of their broadcast deal with Comcast SportsNet Bay Area (CSN) and an extension of their radio and online services.

Baer grew up in a two-story house in the Sunset District, in a tightly-knit neighborhood, with six brothers. “I was always playing with kids my age,” he said. “I had a cousin who was my best friend and she introduced me to tennis, which became my second love, along with tennis balls.” When he was in grade school, Baer went with his mother to a doctor’s appointment at Children’s Hospital, where they were told he had cystic fibrosis. “That was frightening,” he said, recalling how the condition affected his growth and breathing.

Baer has been a member of the executive committee of the Baseball Hall of Fame and is the youngest person to be elected to the Greater San Francisco Sports Hall of Fame. He was a founder and the first chairman of the Special Committee for the Baseball Hall of Fame which conducted the ballot review of candidates for election to the Baseball Hall of Fame. In addition, Larry Baer has served as a trustee of the San Francisco Foundation and a director of the Big City Meets Big Field Fund.Watch this video clip, for more information.


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