Blockchain Technology, Business Leader, E-Commerce

Richard Liu Qiangdong: The Leader In E-Commerce In China

Richard Liu Qiangdong founded an e-commerce website in China in 2004 and built it to be a dominant player in its home country. Richard Liu has built a reputation in China as a visionary entrepreneur and expert in e-commerce. When Amazon founder Jeff Bezos questioned the company’s future in 2015, he cited Richard Liu’s leadership of as an example of how American and Chinese firms could collaborate.

Qiangdong has played a significant role in the revival of the electronics market in China. Liu has been considered a high-profile and internationally recognized entrepreneur, a creator of the ecosystem, and a unifying spirit in the Chinese e-commerce market. One of the main objectives of’s business strategy is to integrate online and offline retail to create an experience for the consumer. He stated that’s vision is to make shopping in like shopping in a shopping mall.

He explained that the company has a vision that is to serve the entire Chinese market and even internationally. He believes that e-commerce in China is on a good trajectory, and due to that, as well as its economic growth, has the capacity and willingness to achieve an even better market share than it has now. The company does offer not only branded products but also niche products, such as products from bakeries dry-cleaning and dry-cleaning machine suppliers, with discounts or promotions.

Liu Qiangdong believes that the future of e-commerce is the integration of e-commerce and logistics. Liu, who is known as the “Wal-Mart of China,” said, “Retailers should differentiate their products based on their own brand, value, and services instead of pure pricing.” The logistics industry will be most impacted in this era as the number of goods is increasing at a rapid pace. However, logistics companies should be better able to track the shipment and make accurate decisions regarding the delays and the stops.

His personal mission is to develop a logistics ecosystem in China to support the economy in a balanced way. He also mentioned that for the last 20 years, has remained a fair marketplace and accepts any business and deals. See this article to learn more.


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